From Preparation to Full Momentum on the Show Floor
After weeks of preparation, planning, and anticipation, we are finally on site at the NAMM Show — and now we are fully up and running.
The first days have been all about building our booth, installing equipment, and settling into the rhythm of the show. There is something special about that initial phase: flight cases opening, final adjustments to lighting and details, and the unmistakable buzz that signals what’s about to begin. Most of all, it’s about being ready to meet customers and partners face to face.
A Warm and Inspiring Welcome
From the very start, the reception has exceeded our expectations. It has been truly rewarding to meet so many customers and partners in person. The conversations, the enthusiasm, and the genuine interest reaffirm why we do what we do. We are incredibly proud of our ongoing work to make quality visible. One tangible expression of this is the “Lundahl Plaque” — a clear and physical sign that a company builds its audio products using Lundahl transformers.
The Lundahl Plaque – A Mark of Quality
The response to the Lundahl Plaque has been overwhelming. Companies, brands, and owners react with genuine pride and excitement — and many of them place the plaque directly in their booth.
Today, among others, Telefunken received their Lundahl Plaque, and it is now proudly displayed in their booth. If you are attending NAMM, we highly recommend stopping by to experience their outstanding products.
Telefunken has a long and respected history in professional audio, and we are truly honored that they choose to work with us.
From Transformer to Artist
Our presence at NAMM goes far beyond components. We continue to highlight the entire journey — from transformer to artist. How a carefully designed component influences the signal path all the way to the final performance and recording.
Another great example is Warm Audio and their impressive booth. Their microphone, the WA-8000, clearly demonstrates the role our transformers play in the finished sound:
“The WA-8000 uses a custom-made transformer from Lundahl Sweden, delivering unmatched top-end and detail that listeners quickly recognize when selecting
the WA-8000 to capture a performance.”
Seeing our transformers as a natural and valued part of products used by artists worldwide is exactly why we are here.
A Team Effort with a Clear Vision
Reflecting on the first days of NAMM, our CMO Maria Berghäll sums it up perfectly:
“I’m proud to see our strategy paying off — to see our trade show team more united than ever and to feel that we have a strong agenda, a clear vision, and defined goals for how we meet our customers and truly take care of them. Hard work over time does pay off, and building sustainable relationships with emotion and genuine care is the key.”
NAMM has only just begun, and we look forward to many more meetings, conversations, and Lundahl Plaques finding their place across the show floor. Thank you to everyone who has already stopped by — and we’ll see you at NAMM. 💙