Attending the NAMM Show for the first time is a milestone for anyone in the audio industry. For our Production Manager Fitore, it was more than just a trade show — it was a powerful reminder of why craftsmanship, detail, and passion matter. We sat down to talk about the experience. read the inteview here:
How did it feel building the booth for the first time?
“Building the booth for the first time was really fun! Mirza, Holger, and I worked efficiently, and we wanted it to look inviting to attract as many people as possible.”
What surprised you most about meeting customers in person?
“What surprised me the most was how well they knew our products and our story. It was really exciting to see the customers’ eyes light up when they saw all the transformers we had on display.”
Was there a moment when you thought: “This is why we do what we do”?
“There was a moment when customers came up to our booth to thank us for the amazing work we do. That’s when I really felt that we are making a difference, even in this ‘small’ world.”
How does seeing the final products change how you view your work back home?
“Seeing the final products in person really changes my perspective on our work back home. It makes me appreciate the effort and attention to detail that goes into every step, and it’s motivating to see how our work comes to life and makes an impact.”
Last words, first time?
NAMM was AMAZZING!!
A final note from Marketing
From my perspective in marketing, this year’s events truly felt special. I’m incredibly proud of the event team we have today. Ahead of this year’s trade shows, I organized an internal event workshop and a foundational training in exhibitions and booth presence for everyone involved. The intention was to give our team the tools to create an even better experience for every visitor — more confidence, deeper product conversations, and genuine care in every interaction.
And it showed.
What touched me the most was seeing how proud our partners are around the world to tell their stories — and to openly share that they build their end products with Lundahl transformers. We are deeply grateful for the global collaborations we’ve built. These partnerships are at the heart of what we do, and they remind us that our work travels far beyond our workshop.
This year, we highlighted Langstrath Audio and Tom a little extra in our booth, celebrating their craftsmanship and our shared journey. It was incredibly appreciated by visitors and partners alike. Next year, we’re already looking forward to shining the spotlight on another company and continuing this tradition of lifting each other up.
Because at the end of the day, this industry is built on relationships, pride, and shared passion — and we’re thankful to be part of that global community.